MoFaya, known for its bold flavours and vibrant energy, hosted an electrifying media launch event at Rockets in Bryanston on the evening of November 23, 2023.
The highly anticipated event showcased the introduction of two new exhilarating flavours – Flavatron and Berry Queen, each uniquely crafted in collaboration with influential personalities, Robot Boii and Miss South Africa, Natasha Joubert.
The ambiance at Rockets was charged with excitement as the clock struck 6 pm, marking the commencement of an unforgettable night. MoFaya enthusiasts, industry insiders, and media representatives gathered to witness the grand unveiling of the Flavatron and Berry Queen flavours, which promise to redefine the energy drink experience.
The collaboration with Robot Boii and Miss South Africa, Natasha Joubert, not only brought a fresh twist to the MoFaya brand but also added a personal touch to the flavours. Robot Boii, a trendsetting, award-winning musician and social media influencer, played an integral role in creating the Flavatron flavour, infusing his signature style into the drink. Meanwhile, the stunning Natasha Joubert lent her elegance and sophistication to the Berry Queen flavour, embodying the essence of glamour in every sip.
A highlight of the evening was the official launch of Robot Boii’s music video for “Salary Salary,” a track that perfectly captures the energetic spirit of MoFaya.
All key stakeholders of MoFaya were present at the event, including co-founders DJ Sbu and Siphiwe Shongwe, whose visionary leadership has propelled the brand to new heights. Their presence underscored the commitment of MoFaya to delivering innovative and exciting products that resonate with their diverse consumer base.
Speaking about the collaboration, DJ Sbu expressed, “We are thrilled to have partnered with Robot Boii and Natasha Joubert to bring these incredible flavours to life. The Flavatron and Berry Queen are more than just drinks; they are a celebration of individuality, creativity, and the unstoppable energy that MoFaya represents.”
Siphiwe Shongwe added, “The launch event at Rockets was a culmination of months of hard work and dedication from our team. We are confident that the Flavatron and Berry Queen will captivate our consumers’ taste buds, offering them a unique and memorable experience.”
MoFaya continues to push boundaries, setting the stage for a future filled with innovation, collaboration, and, of course, the unparalleled energy that has become synonymous with the brand. As the Flavatron and Berry Queen hit shelves, MoFaya enthusiasts can look forward to a flavour explosion that mirrors the dynamism of the brand itself.