New Flava Launch: Long Live Berry Queen


MoFaya, the dynamic force in the world of energy drinks, proudly announces the launch of its latest creation – Berry Queen. On Friday, 27 October 2023, Natasha Joubert, alongside MoFaya’s co-founders DJ Sbu and Siphiwe Shongwe, attended the inaugural production of the very first Berry Queen line, marking a momentous milestone for our brand.

This innovative addition to the MoFaya family is the result of a collaborative venture with the sensational Miss South Africa, Natasha Joubert.

Berry Queen is a sugar-free energy drink, expertly crafted with a blend of berries, and promises a taste that resonates with energy enthusiasts. Inspired by Natasha’s beauty, elegance, and grace; and the unwavering commitment of MoFaya to deliver bold and exhilarating flavours, Berry Queen stands as a testament to our brand’s pursuit of excellence.

Miss South Africa Natasha Joubert launches new sugar-free energy drink. Picture: Indirect Media

During the first production run, Natasha, DJ Sbu, and Siphiwe Shongwe savoured the distinctive notes of Berry Queen, expressing their excitement about the collaboration that seamlessly blends influential personalities with captivating flavours.

DJ Sbu, said Natasha is a perfect fit for this collaboration. He explained: “We have always wanted our story to ignite passion and inspire those who have started to empower themselves, and those who are thinking of starting a business. What better than our reigning queen who is a champion of both education and entrepreneurship – to come on board and inspire others.”

Siphiwe Shongwe said their relationship with Miss SA was based on the commonality of shared values. “We have had a blast working with the Miss SA finalists. The passionate and dynamic young women, making it for themselves and wanting to give back to their communities,” he said in a media statement.

Natasha said she is looking forward to Berry Queen to hit the shelves. When discussing the collaboration, she added: “It really allowed me to use my creative side and Ignite my Mind. The tin is feminine and eye-catching and the flavour is delicious. The product is amazing and I can’t wait for South Africans to taste it.”

Taking to Instagram, she revealed: “I went to the factory on Friday and the first batch has been produced and is making its way into stores! If you see one remember to share a picture with me! I CAN’T BELIEVE IT!”

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