MoFaya lit up the Clicks Beauty Playground Expo, held on 9-10 November 2024 at the Sandton Convention Centre in Johannesburg. As the exclusive energy drink brand at this highly anticipated annual event, MoFaya proudly showcased its bold flavours and vibrant energy to over 4,000 attendees in a sold-out, beauty-focused extravaganza.
Hosted by the Clicks Group, South Africa’s largest healthcare and pharmaceutical retailer, the Clicks Beauty Playground is a premium event dedicated to beauty, self-care, and wellness, attracting top brands from across the industry. While the event primarily catered to women, MoFaya brought an electrifying presence, proving that energy and empowerment go hand-in-hand.
A Glamorous MoFaya Experience
At the heart of our activation was the bespoke MoFaya Energy Bar, a glamorous space where visitors could experience the MoFaya brand and sample our four exciting flavours available at Clicks:
Original – The classic with an Xxtra Kick
Berry Queen – A fan-favourite sugar-free strawberry sensation in collaboration with Miss South Africa.
Vitamin Ting – A citrus burst packed with essential vitamins
Ginger Zing – A bold and refreshing ginger-infused boost
Our team of Faya Starters brought the heat, engaging with attendees, educating them about our flavors, and ensuring they experienced the MoFaya difference firsthand.
Adding to the excitement, our ‘Faya Wheel’ gave visitors the chance to win exclusive MoFaya merchandise, creating an interactive and rewarding experience for attendees. To top it off, we hosted a daily grand prize giveaway, where one lucky winner each day walked away with a MoFaya hamper, packed with our signature energy and swag.
A Special Visit from DJ Sbu
The highlight of day 1 was a special visit from MoFaya co-founder and industry icon, DJ Sbu. His presence ignited even more excitement as he joined in the festivities, engaging with fans, and amplifying the MoFaya spirit at the expo.
Clicks Beauty Playground - A Resounding Success
The event was a massive success, with a constant flow of visitors eager to sample MoFaya, engage with our Faya Starters, and immerse themselves in the brand experience. The energy was electric, the feedback was phenomenal, and MoFaya once again proved why it’s unique in South Africa’s energy drink market.
As we continue to grow our presence in Clicks stores nationwide, MoFaya remains committed to bringing bold flavours, high energy, and unstoppable vibes wherever we go. Until next time, keep Fuelling your Faya!
Click here to view more photos from the Clicks Beauty Playground.